why

CueLife was created to give men a better way to understand, track, and improve their health. For too long, men's healthcare has been reactive — focused on treatment after problems appear, rather than prevention and optimization.

We're building the alternative: an advanced health optimization platform for men. To understand your biology, reclaim your energy, strength, and vitality.

Our mission

To make proactive, data-driven healthcare accessible, personal, and continuous.

Cue turns medical insight into something men can measure, understand, and act on. Going from reactive doctors visit to leading a healthy life.

We deliver personalized hormone & health optimization, not one-size-fits-all care.

Cue

  • Root-cause health
  • Personalized therapies
  • Advanced biomarker diagnostics
  • Data-driven clinical personalization
  • Long-term optimization
  • Continuous monitoring

Traditional clinics

  • Symptom-based prescriptions
  • Generic treatments
  • Minimal or outdated labs
  • One-size-fits-all plans
  • Short-term cycles
  • No ongoing monitoring

Backed by leading experts

Anders Kassem, M.D.
Chief Medical Officer
Anders Kassem, M.D.

Physician-founder leading Cue’s medical direction across product, operations, and care delivery, with responsibility for clinical quality, safety, and outcomes.

Morten Scheibye-Knudsen
Scientific Advisor
Morten Scheibye-Knudsen, M.D., PhD

Associate Professor at the University of Copenhagen, researching DNA damage, cellular stress, and aging biology, and advising Cue on translational longevity science.

Moustapha Kassem
Clinical Oversight & Scientific Advisor
Moustapha Kassem, M.D., PhD, DSc

Professor of Molecular Endocrinology and Chief Physician at Odense University Hospital, advising Cue on endocrine care, protocol quality, and clinical safety.

Thomas Rode
Nutrition Advisor
Thomas Rode

Former Head Chef at Kong Hans Kælder and a leading Danish nutrition communicator, helping Cue translate nutrition science into food-first strategies people can stick to.

Thilde Maarbjerg
Nutrition Advisor
Thilde Maarbjerg

Certified nutrition coach and strength trainer with a professional sommelier background, focused on sustainable habits and real-world implementation.

Mads Tærsbøl
Performance Advisor
Mads Tærsbøl, Cand.Scient. (Sport Science)

High-performance coach at Peak4ever and running coach with Adidas, combining exercise physiology and testing to build smarter training, recovery, and resilience.

Our principles

Design for trust

Every interaction should feel intelligent, calm, and precise.

Health as identity

CueLife is for men who see health equalient to life quality not a quick fix.

Clinical first

All care is evidence-based and led by licensed physicians.

Data with meaning

Numbers only matter when they inform better decisions.

Long-term focus

Health is built in years, not weeks.

Start your best life image

Start your best life