Built to optimize, not just diagnose

One system designed to optimize how you feel, perform, and age.

Our mission

To make proactive, data-driven healthcare accessible, personal, and continuous.

Cue turns medical insight into something men can measure, understand, and act on. Going from reactive doctors visit to leading a healthy life.

CueLife was created to give men a better way to understand, track, and improve their health. For too long, men's healthcare has been reactive — focused on treatment after problems appear, rather than prevention and optimization.

We're building the alternative: an advanced health optimization platform for men. To understand your biology, reclaim your energy, strength, and vitality.

Personalized hormone optimization

Cue

  • Root-cause hormone mapping
  • Personalized bioidentical therapy
  • Advanced biomarker diagnostics
  • Data-driven clinical personalization
  • Long-term optimization
  • Continuous monitoring

Traditional clinic

  • Symptom-based prescriptions
  • Generic testosterone dosing
  • Minimal or outdated labs
  • One-size-fits-all plans
  • Short-term cycles
  • No ongoing monitoring

Your health, guided by
the best in the field.

Moustapha Kassem, M.D., PhD, DScClinical Oversight
Moustapha Kassem, M.D., PhD, DSc

Professor of Molecular Endocrinology and Chief Physician at Odense University Hospital.

Morten Scheibye-Knudsen, M.D., PhDScientific Advisor
Morten Scheibye-Knudsen, M.D., PhD

Associate Professor at the University of Copenhagen, researching DNA damage, cellular stress, and aging biology.

Anders Kassem, M.D.Chief Medical Officer
Anders Kassem, M.D.

Physician-founder leading Cue's medical direction.

Thilde MaarbjergNutrition Expert
Thilde Maarbjerg

Certified nutrition coach and strength trainer.

Thomas RodeNutrition Expert
Thomas Rode

Former Head Chef at Kong Hans Kælder and a leading Danish nutrition communicator.

Mads TærsbølPerformance Expert
Mads Tærsbøl

High-performance coach and running coach.

Our principles

Design for trust

Every interaction should feel intelligent, calm, and precise.

Health as identity

Cue is for men who see health as equivalent to life quality, not a quick fix.

Clinical first

All care is evidence-based and led by licensed physicians.

Data with meaning

Numbers only matter when they inform better decisions.

Long-term focus

Health is built in years, not weeks.

Your data is safe

Your data is safe and secure. We do not sell your data to third parties.

Start your best life

Start testing